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June 1, 2015
By: TOM BRANNA
Editor
Bobbi Brown Cosmetics has unveiled a user-generated, content driven campaign, #LONGWEARLIFEPROOF, to celebrate the launch of the brand’s new Long-Wear Eye Collection. The campaign features some of the world’s greatest female extreme athletes—specifically GoPro-sponsored athletes including American World Cup alpine ski racer and Olympic Gold Medalist Julia Mancuso; halfpipe snowboarding Olympic gold and silver medalist and three-time Olympian Hannah Teter; World Surf League (WSL) Longboard Champi...
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